Alana C. Matthews

Alana C. Matthews is the owner, founder and CEO of Alautus Clothing Company, a women’s custom luxury clothing company. Alana founded Alautus after over a decade of practicing law and over eight years as a leading executive in professional sports. Prior to Alautus, Alana Matthews was with the Dallas Stars of the National Hockey League for over eight years and held the role of Executive Vice President Business Operations and General Counsel. During her tenure with the Dallas Stars, Alana was the first female executive at the C-suite level for the franchise under current ownership, the youngest General Counsel in all major league sports when she took on her role, and the first female in the official Dallas Stars franchise photograph. As head of operations, Alana led Legal, HR, Accounting & Finance, IT, Payroll, and the Comerica Center, a multipurpose event center hosting the Dallas Mavericks G-League team, the Texas Legends among other third party and sporting events. Alana was the Dallas Stars’ Covid Protocol Compliance Officer and led the team’s.