Frank Mahar joined Genesco Sports Enterprises, Inc. (GSE) in 1997 and currently serves as Executive Vice President and Chief Legal Counsel. He handles all legal aspects of GSE’s business and is a member of the GSE Executive Team. Frank also leads the athlete procurement efforts on behalf of GSE clients. He has negotiated endorsement partnerships on behalf of such blue-chip clients that include Pepsi-Cola, Frito Lay, Anheuser Busch, Sleep Number, American Airlines, T-Mobile, 7-Eleven, Lowes, and Campbell Soup Company.
Frank has a B.A from Oswego State, an M.A in Sports Management from East Carolina University, a J.D from Southern Methodist University School of Law and is a member of the Texas Bar.